| |
About ResearchWorks, Inc.
We are a management consulting firm and marketing agency primarily serving socially minded companies. We have been privileged to work with some of the world's largest and most influential, including AARP, Centers for Disease Control & Prevention (CDC), Kaiser Permanente, the federal Medicare agency (CMS), Robert Wood Johnson Foundation, and Stanford University. We have been engaged by leading private sector corporations as well, including Braun Thermoscan, Copley Press, and LG Electronics; international clients such as Israel Ministry of Health, University of Calgary, and CETYS Universidad, the U.S. Marines Corps, and scores of smaller non-profit organizations. Additionally, we have worked with Porter Novelli, Ogilvy, and other top PR firms and ad agencies, and consulted for the daytime television entertainment as well. We were founded in 1991 by Dr. Moshe Engelberg, who still leads the firm.
Some of the organizations we have been privileged to help
 Back to Top
About Moshe
Dr. Moshe Engelberg is a consultant, teacher, speaker and author, renowned for his innovation and effectiveness. His consulting firm ResearchWorks, Inc. has attracted clients such as AARP, Centers for Disease Control & Prevention (CDC), LG, Porter Novelli, KPBS, Israel Ministry of Health, the U.S. Marine Corps, the entertainment television industry, and numerous other leading organizations. With a Ph.D. from Stanford University, Moshe has also been a university faculty member for over a decade.
Moshe's consulting work enables clients to put their resources to best advantage, powerfully stand out from their competition, advance their mission, and grow their bottom line. In addition to consulting, Moshe also advises top executives, provides the Marketing Mentoring program, and delivers keynote speeches, customized workshops, and the highly acclaimed Seminars by the Sea. He is the creator of the Identity Platform System and numerous proprietary marketing methodologies that have proven highly effective for organizations to strengthen their marketplace position and performance.
Moshe is a widely published author and highly regarded speaker around the country. He consistently delights audiences - top executives, managers, clinicians, and students alike - with his innovative thinking, dry wit, motivational style, and practical "how-to" tips and techniques.
Moshe has served on the faculty of four universities. Currently he is an adjunct professor in San Diego State University's Graduate School of Public Health where he has created and teaches graduate courses in health communication, social marketing, program evaluation, and entertainment and health promotion, and consults on many government-funded research projects. Prior, Moshe taught Marketing in UCSD's Healthcare Executive Leadership Program, and MBA courses in New Product Development at CSUSM and in Marketing Research at USD.
Moshe has published articles in leading academic journals, numerous trade publications, and co-authored the "how-to" Master Marketing Plan Builder. He is currently authoring a new book entitled Greatness for Non-Profit Organizations.
Back to Top
What Clients are Saying
|
"Once again, thank you for the superb training experience you provided. On our evaluation, every area was marked excellent! Participants reported they were impressed by your knowledge of the subject and how well you were able to tailor it to their specific needs. With the interest expressed for further training on this topic, I hope that we may be able to offer some more in-depth training at a later date."
|
|
Beth Levin
County of San Diego Department of Health Services
|
|
|
"I wanted to express my appreciation of your ability to foster innovative thinking in an industry that inherently lacks this initiative. Specifically, your firm must maintain its level of "daring" as your qualitative and quantitative research clearly supports. This is what separates your organization from the plethora of other firms in your field. Of course, it is never easy to take various segments of the healthcare industry into new "territory." Yet, your firm is clearly moving this juggernaut along."
|
|
Greg A. Lagorio
Vice President
Scripps Clinic
|
|
|
"As a result of participating in your year-long "Social Marketing" training program, the idea of marketing social change has become an integral part of how Planned Parenthood of San Diego and Riverside Counties does business. The social marketing training taught us to think "outside the box" and to integrate successful techniques from the profit world into our world of non-profit. It increased our awareness of, and ability to become more market-driven. In fact, our Senior Management team has become well-versed in the benefits of social marketing and can not only talk the talk but walk the walk. We look forward to a continued relationship with you to hone our social marketing campaign so we may improve our outreach strategies and become a more effective social change agency. Thanks again for all your help and support."
|
|
Susanne M. Reno, M.A.
Director of Education and Training
Planned Parenthood of San Diego and Riverside Counties
|
|
|
"Moshe laid the groundwork and foundation for us to build a successful visual identity for the Alliance Healthcare Foundation throughout their entire communications program. His strategic planning and communications planning research document enabled me to get up to speed very quickly with the corporate culture of the Alliance and the perceptions of the Alliance partners. In my 15 years of developing corporate identities, clients oftentimes find design alternatives difficult to evaluate due to the subjective nature of design. His qualitative research enabled the Alliance to not only evaluate our designs on their visual appearance, but what the designs stand for and what qualities they convey to the Alliance’s target audience."
|
|
Earl Gee
Earl Gee Design, San Francisco
|
|
|
"Since we began working together in 1991, we have called on your professionalism and expertise many times. On each project we were moving into "uncharted waters", which is where your innovative assistance was particularly effective. As always, your work has provided us a very practical assessment on which to base our future decisions. Moshe, your creative "out of the box" thinking invariably leads us to innovative strategies which have produced fresh, practical, results-oriented solutions to very real problems. We look forward to working with you and your staff on many other challenging projects in the future."
|
|
Ruth Riedel, Ph.D.
CEO, Alliance Healthcare Foundation
|
|
|
"Thank you very much for your presentation "Responding to Crises: How a Strong Brand Identity Anchors Your Efforts." In the wake of September 11, America is on high alert, and it is essential that healthcare communicators are prepared to respond to a major crisis. Clearly, audience members were thrilled to learn about the specific techniques you discussed including the "Identity Platform and Tailored Messages" approach. I am confident that many Health care Communicator members in attendance have taken your ideas back to their respective healthcare institutions for application."
|
|
Bela Friedman
Co-President
Health Care Communicators of San Diego
|
|
|
"We are doubly grateful for your workshop presentation for the Association of Fundraising Professionals on October 4. Your appearance in February created such demand that the members are very pleased that you agreed to return for a longer session. Your practical, applicable model for strengthening the image and appeal of their organization provided our members with immediate steps to take to build relationships with donors. All of us appreciated your understanding of nonprofits and your fondness for socially conscious organizations."
|
|
Janie Anderson, CFRE
Education Vice President
Association of Fundraising Professionals
|
|
|
"Our work with you has truly been outstanding. Your level of marketing ingenuity, "outside the box" thinking, talent for charting a path in uncharted waters, and brand strategy know-how is absolutely first-rate. As a result, our clients have benefited tremendously and so have we."
|
|
Ed Maibach, Ph.D.
Executive Vice President
Porter Novelli
|
|
|
"Moshe’s work with our employees, board of directors and volunteers was exceptional and he handled some difficult issues with great sensitivity and diplomacy"
|
|
Ed Maibach, Ph.D.
Executive Vice President
Porter Novelli
|
|
|
"Moshe was a pleasure to work with and I would highly recommend him to any company that is considering changing or improving how they are perceived by those outside of the organization."
|
|
Gregory Zinser
CEO, Vista Hill
|
|
Back to Top
[ Home - About You - About Us - Services - Contact Us ]
ResearchWorks, Inc.
11650 Iberia Place, Suite 115
San Diego, CA 92128
Phone: (858) 487-8200
Fax: (858) 487-8264
E-mail: myconsultant@researchworks.com
© ResearchWorks, Inc. All rights reserved
|
