In our experience, socially minded organizations are often faced with very challenging marketing and management issues:
- Being "underknown," undervalued, and underutilized
- Being confused with your competitors and collaborators
- Not understanding the needs and wants of your target markets
- Losing your focus and trying to be everything to everybody
- Spouting "me too" and otherwise ineffective marketing messages
- Not having a solid vision, distinctive identity, or effective business development strategy
- Constant funding shortages
These are painful and costly problems.
Our experience and results indicate that fixing these problems requires investment in systems, people, and communications. However, that investment typically does not require additional resources, but rather the redeployment of what is already in place.
To improve the situation, you need to know three things:
- Where you are
- Where you want to be
- How to get there
Then, you need to implement. Close the gap and get to where you need to be for maximum impact.
Through consultation, leadership workshops, strategy formulation, proprietary research, communication campaigns, and other customized approaches, we help clients "get there" - by staying focused and "on purpose," developing and implementing organizational strategy, managing change productively, creating powerful campaigns, and maximizing the return on your marketing investment.
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