Tuesday, 07 February 2012 12:50
When More is Meaningless: The Six Blade Razor
six blades... really!?!
Tagged under
Related Video
Tuesday, 13 December 2011 05:13
Marketing to Make the Heart Connection
We do a lot of work with companies that make products for the healthcare industry. One of the recurring challenges we take on is helping companies figure out how to connect emotionally with their customers - often doctors, nurses, and healthcare executives.
Tagged under
Related Video
Friday, 02 December 2011 00:00
Getting to Feelings in Focus Groups
Imagine you have a bunch people in a room talking about buying or using a certain product or service. Like in a focus group. And you happen to know that emotion drives behavior more than logic. So how do you get these folks to reveal not just their thoughts but their underlying feelings too?
Tagged under
Thursday, 17 November 2011 00:00
Changing Cell Phone Behavior? A Case for the 3 Es!
How do you get people to change their behaviors?
