Putting A Stake in the Ground: The CDC Motor Vehicle Injury Prevention Story
The Motor Vehicle Injury Prevention (MVIP) team at CDC was suffering from the classic public health challenge: known by people who do the same kind of work, but not well understood by the public, collaborators, and policy makers.
Our task was to develop a comprehensive Brand Identity Framework™ for MVIP to demonstrate the team’s value, focus their efforts within the competitive landscape, and guide key business decisions.
Download a PDF version of the Case Study.
Motorcycle Safety Guide
We were brought in by the CDC's Motor Vehicle Injury Prevention team to create a persuasive and scientifically sound publication showcasing what works, and what doesn't work, to save lives of motorcycle riders. We put together this Motorcycle Safety Guide with input from policymakers, advocates, epidemiologists, and public health professionals backed by a scientific evidence base. We infused it with personal stories of the emotional, personal, and economic costs of crashes and injuries resulting from riders not wearing helmets.
The guide and the companion state sheets are available from the CDC in print or downloadable as a PDF, which is accessible to persons with disabilities and fully 508 compliant.
Download the PDF version of the Motorcycle Safety Guide.
We’re thrilled to announce that the MC Safety Guide and state one-pagers are online at www.cdc.gov/motorvehiclesafety/mc. The comments that we’ve received so far on the Guide have been unanimous—everyone thinks it looks great and the message and tone are on target. We’ve already assisted Nebraska and North Carolina in formulating their defense of their universal helmet laws. Thank you for seeing this project through its many phases! We greatly appreciate all of the work that went into making the Guide “a high impact, well-designed product to support motorcycle helmet laws in order to save lives and prevent injury.
Ruth Shults, PhD, MPH CAPT, USPHS
Injury Center, Centers for Disease Control and Prevention (CDC)
Naming and Repositioning Medicare's Fee-For-Service Product
CMS, the federal Medicare agency, recognized that its beneficiaries were getting increasingly confused as more and more competing Medicare products came to market. We were engaged to help the agency re-position the traditional “fee-for-service” (FFS) Medicare program by developing a new name that would distinguish it from the myriad of competing plans. As a result of our project, CMS had clear answers and a way to move forward that addressed their main objective--how to position, name, and communicate the FFS insurance product to their 40 million+ beneficiaries.
