Case Studies

Evolving from Med Devices into Health IT

High Stakes Product Launch
Evolving From Devices to Health IT

Pivoting from being known as a Med Device company that “sells boxes” to also offering Health IT has been a challenging proposition for many evolving manufacturers. One of our global MedTech clients needed a world-wide strategy for taking patient monitoring and IT solutions to the next level of wireless care with a health IT platform that integrated into existing hospital IT backbones. Read More...

Standing out in a Sea of Health Technology Platforms: HIT

High Stakes Product Launch
Standing out in a Sea of Health Technology Platforms

A world-class payer/provider healthcare system called us in to help them stand out from competitors with their comprehensive health IT software solution. As they were preparing for pre-launch activities, they knew they needed to develop a solid name and logo —though they had not yet developed a validated product positioning strategy first. They needed to be quick and strategic. Read More...

Accelerating Global Sales in New Market: MedTech

High Stakes Product Launch
How to Enter a New Market Without Cannibalizing Existing Product Lines

As a global MedTech company with a strong share of premium markets around the world, it was a big risk to enter into the value segment with what might be seen as a scaled down version of their premium product. Some internal stakeholders feared traditional product lines would be cannibalized.
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Med Device Launch Strategy: Beyond Tradeshows

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Driving a Comprehensive, Phased Launch Strategy With VOC Insights

A global MedTech company was scrambling to pull together their positioning and launch strategy that was due in just a few short months. Many on the team were focusing on the US and EU tradeshows where the device would debut. Read More...

Maximizing Sales to Hospitals—Getting to the Right MedTech Customer

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Getting to the Right Target Customer

One of our MedTech clients was about to launch a line of components for their main anesthesiology devices. They had developed a positioning strategy and creative concepts based on their knowledge and familiarity with the market. Read More...

High-Stakes Med Device Product Launch Success

High Stakes Product Launch
Harnessing the Power of Being First

A global medical device company was launching a revolutionary, all-digital, high-end imaging product. The company knew they had a game-changing product, but they didn’t know how to position it to maximize appeal to radiologists, nuclear medicine physicians, and executives to quickly generate orders. Read More...

Product Positioning In The Acute Care Hospital Market

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Positioning Respiratory Care and Anesthesia Products in the Acute Care Hospital Market

A medical device company was in the process of launching a line of components for their main respiratory care and anesthesiology devices. They had developed a positioning strategy and concepts based on their knowledge and familiarity with the market. But their positioning needed validation through research.

Leveraging Knowledge To Tackle A Pressing Problem

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Developing an Isolation Framework for the AARP

The AARP Foundation Isolation Team’s work deals specifically with issues of isolation among seniors. ResearchWorks was brought on board to tackle the issue of synthesizing the work of different disciplines that address the problem and develop a unified framework to tackle it.

Making The Case For Volunteering

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UCSD’s CTRI Clinical Volunteers Campaign

What makes people volunteer? How could overall awareness and volunteerism be increased? UCSD's CTRI (University of California San Diego's Clinical and Translational Research Institute) needed to gauge the public's attitude towards clinical trials, and communicate in a compelling way the importance of volunteering for those trials.

Helping An Agency Tackle A Controversial Issue Head On

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The CDC Motorcycle Safety Guide

The Motor Vehicle Injury Prevention (MVIP) team at CDC was determined to respond to a troubling trend. Motorcycle deaths in America were rapidly increasing, and MVIP needed to communicate the best way to save lives. There was only one problem: a lot of controversy surrounded this issue! How could the CDC give due diligence to both sides of the issue and the science while, creating an effective communication tool that wins people's hearts and minds?

Using Science And Emotion To Make The Case For Safety To Policymakers

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The CDC Motorcycle Safety Guide

The Motor Vehicle Injury Prevention (MVIP) team at CDC was determined to respond to a troubling trend. Motorcycle deaths in America were rapidly increasing, and MVIP needed to communicate the best way to save lives. There was only one problem: a lot of controversy surrounded this issue! How could the CDC give due diligence to both sides of the issue and the science while, creating an effective communication tool that wins people's hearts and minds?

Building A Unifying Framework For Effective Brand Communications

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Increasing Support for Public Health in Washington

With a number of public health entities in the state who all had their own brand and communication strategy, the Washington State Deparment of Health brought ResearchWorks in to help unify their disparate agencies under one unified brand identity framework.

We developed an identity platform that can be used to help guide communications as well as business decisions for public health partners as part of Washington's Public Health Improvement Plan.

How We Used Branding To Strengthen The Emotional Connection With The Public

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Tugging at Heartstrings: The Kidsave International Story

As a leading non-profit organization for providing families for orphanage children, Kidsave wanted to better understand the effectiveness and impact of their communication efforts in order to place more children with families.

The task for ResearchWorks was to create a comprehensive identity platform and a message that helped develop a much needed emotional connection.

How We Helped A Team To Build And Communicate Their Identity Successfully

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Putting a Stake in the Ground: The CDC Motor Vehicle Injury Prevention Story

The Motor Vehicle Injury Prevention (MVIP) team at CDC was suffering from the classic public health challenge: known by people who do the same kind of work, but not well understood by the public, collaborators, and policy makers.

Our task was to develop a comprehensive Brand Identity Framework™ for MVIP to demonstrate the team's value, focus their efforts within the competitive landscape, and guide key business decisions.

Developing Product & Naming Strategies To Benefit 40 Million+ People

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Naming and Repositioning Medicare's Fee-For-Service Product

CMS, the federal Medicare agency, recognized that its beneficiaries were getting increasingly confused as more and more competing Medicare products came to market. We were engaged to help the agency re-position the traditional fee-for-service (FFS) Medicare program by developing a new name that would distinguish it from the myriad of competing plans. As a result of our project, CMS had clear answers and a way to move forward that addressed their main objective--how to position, name, and communicate the FFS insurance product to their 40 million+ beneficiaries.

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